TikTok is introducing a new feature that enables them to reduce the volume of AI-made videos appearing in their feeds. This initiative comes as the company disclosed that it presently contains more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale release. This development aligns with a increase in AI content, driven by new content generation software.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A large amount of this material is considered low-quality AI content, a label for substandard, mass-produced content that is often illogical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to give people the ability to see more or less of that, depending on their own likes,” said a company executive.
AI on the Platform
The platform announced that there are presently over a billion videos on its network tagged as made with AI. In total, over 100 mn media items are submitted to the platform each day, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of decrease or raise the volume of artificial media they see by accessing the “manage topic” setting in the application and picking the AI content topic. Additional categories that are already be controlled under the tool cover news, style, beauty, and dance.
AI Disclosure Rules
The platform’s rules require content makers to label convincing AI-generated content, and it forbids harmful AI impersonations of public figures or critical incidents. Any believable AI video that is not labeled can be removed under its user guidelines.
Additionally, the app will now apply an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This measure is designed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2m AI literacy fund for professionals and groups to create informative material about ethical AI use. This program will assist charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, during discussion over intentions to cut jobs for numerous review team members in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its trust and safety division in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content before it is viewed by humans. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
